The Costa del Sol is promoting health tourism to encourage people to go to the area for treatment in private clinics, of which the province has plenty.

The target is to bring in 40,000 health tourists by 2017. The Costa del Sol Tourism Board is working with the national ministries of health and ministry of foreign affairs to create a health visa. Spaincares is the marketing brand that is the result of health and tourism ministries joining together at national level to collaborate and attract health tourists.

The Costa del Sol is promoting health tourism to encourage people to go to the area for treatment in private clinics, of which the province has plenty. The target is to bring in 40,000 health tourists by 2017.

The Costa del Sol Tourism Board is working with the national ministries of health and ministry of foreign affairs to create a health visa. Spaincares is the marketing brand that is the result of health and tourism ministries joining together at national level to collaborate and attract health tourists.

The Tourism & Health Spain group has been set up and membership includes several clinics in Malaga province, as well as spas, hotels, travel agencies and other companies in related sectors. The aim is to promote the Costa del Sol as an ideal area for health, as well as beating seasonality by attracting visitors all year round. Although some medical tourism is expected, the bulk of the business is the spa and health and wellness business that ties in easily with existing tourism.

The biggest target market is the UK, as British tourists account for 24% of the 60 million Spanish tourists every year, as well as there being 250,000 expatriates living there. The other key markets are also the main sources of Spanish tourism-Germany, France, the Netherlands and Scandinavia, countries that already know the Costa del Sol.

Costa del Sol is competing with Madrid, Barcelona, Pamplona and the Balearic Islands as a key destination for health tourists. The region has excellent connections by rail and air. Health tourists are expected to spend more than those that just go to Spain on holiday.

Source: IMTJ